Electronic Arts is an American video game developer and publisher. They were very well known in the early days of video games for letting the public know about the people who made the video games, something unusual for the time. Today they are best known for their hit titles such as Skate or Die!, the Madden NFL series, The Sims, the Medal of Honor series, Rock Band, and various other titles.
Originally, EA was a home computing game publisher. In the late 1980s, the company began developing games in-house and supported consoles by the early 1990s. EA later grew via acquisition of several successful developers. By the early 2000s, EA had become one of the world's largest third-party publishers. In May 2008, the company reported net annual revenue of US$4.02 billion in fiscal year 2008. Currently, EA's most successful products are sports games published under its EA Sports label, games based on popular movie licenses such as Harry Potter and games from long-running franchises like Need for Speed, Medal of Honor, The Sims, Battlefield and the later games in the Burnout and Command & Conquer series. They are also the distributors of the Rock Band series. EA reported a $1.08 billion loss for the financial year ending March 2009. Revenue for the same period was up to $4.2 billion, a 15 percent rise from the previous year’s $3.6 billion.